I'm going to need taglines on both my poster, and teaser trailer that are typical of the genre I am currently researching. To get an idea of the different types of taglines, and any patterns that are found, I am going to look at many different films from the horror genre and note the similarities and differences between them.
These are the films I will be looking at:
- 'Carrie' You will never know her name
- 'Amityville Horror I just wanted someone to believe me
- 'The Bay' Panic feeds on fear
- 'Insidious' It's not the house that's haunted
- 'Lord Of Salem' We've been waiting...We've always been waiting
- 'Mama' A mothers love is forever
- 'Maniac' I warned you not to go out tonight
- 'Possession' Darkness lives inside
- 'Sinister' Once you see him, nothing can save you
- 'You're Next' Did you remember to lock your door
- 'Saw 3D' The traps come alive
- 'Friday The 13th' Welcome to crystal lake
- 'The Orphanage' No secret stay locked away forever
- 'Psycho' Check in. Relax. Take a shower
- 'The Purge' One night a year. All crime is legal
- 'Alien 3' This time it's hiding in the most terrifying place of all
- 'Paranormal Activity 4' It's closer than you think
- 'Evil Dead' The most terrifying film you will ever experience
- 'Haunter' Trapped by an evil from her past
- '6 Souls' Evil will rise
-' No One Lives' Everyone runs. Everyone hides
Having looked at all these tag lines, there are a number of conventions that seem to come up frequently:
- Direct reference to the audience with the use of the word 'you'
- Short and punchy
- Reference to genre 'haunted' 'evil' 'darkness' 'terrifying'
- They often contain a sense of threat
- Sense of mystery
- Reference to other worldly features
Having spotted these conventions, I'm going to try to include them in my own potential taglines which will appear on my poster and teaser trailer.
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