EVALUATION - How effective is the combination of your main product and ancillary texts?

Keeping a sense on continuity across all media products used to promote any campaign is essential, therefore audiences can recognise the same film being promoted. A coherent campaign helps establish and create a buzz for the film, almost forcing images and clips into audiences heads, as when it comes to the cinema, the film will be memorable and into the audiences minds. 

In my entire campaign I focused on making sure that every element was consistent and followed the same trend. For example the title on my poster and teaser trailer used the same font, making sure the film is reflected in all forms of promotion, and audiences will engage this. When I researched into different fonts, I had to make sure that the font chosen was suitable for the genre and could be used on both my trailer and poster. The font chosen was called 'Portmanteau' and was used on the title, tagline, release dates and both poster and teaser trailer. 

This an example of a selection of fonts, which I was able to use in order to make my title of my trailer look authentic, regarding the genre it belonged to.

This meant that when each element of the campaign is watched or viewed, audiences can instantly see that they belong to the same film. However for my magazine front cover, I used a different fond and colour scheme. Partly as my magazine had its own independent style, but also because magazines have their own style depending on their target audience. My dominant central images for both the magazine and poster were similar, even though the represented the same meaning.

Here is my fished, and edited titles - using a font I had chosen,

My tagline that ran throughout my campaign is 'Friend. Father. Foe.' Is is short, sharp and alliterates, following conventions of horror film tag lines. By recognising the same short tag line will yet again re-enforce the film for audiences. My tagline does give a hint into the storyline of the trailer, however once watched this will become clearer - in fact my tagline appears towards the end of the trailer. The tag line does not appear on my magazine cover, alternatively if a tag line was to appear, it may be different. 

This is my tagline in my trailer, which appear on three separate shots along side a clip to create suspense and follow a pattern. 

My dominant central image in my poster and magazine both portray the same effect, both using my main protagonist, and both doing a similar pose. Magazines often use pictures of the star, director or other characters of the film, this became apparent when researching into conventions of real magazines. I used an image of a peer who is my plays my lead role and is central to my campaign. 

My billing was the same on my teaser trailer as it was my poster, although the font use was 'Steel Tongs'. With this came my production company logo's - which were put with my billing as on genuine billing/credits. Again showing audiences that they belong to the same film. These are my two separate billings from my trailer, with their production companies:

The use of billing/credits are conventional to all forms of media products, they appear on most advertising campaigns, and show who are involved. The only differences in my billing were in my trailer - in which was split into two separate shots, wheres in the poster I had them upon full. 

However I did not include my billing on the magazine cover, instead using other conventions which I took time into researching. For example the use of cover lines, banners, and a large masthead. 

My production companies only appear on my poster and trailer, not my magazine - following the conventions of each. 

These are my credits for my poster, you can see the differences between this one, and the ones for my teaser trailer. 

Here is an example of my potential cover lines:

Potential Cover lines

Release dates in my campaign vary, the tearer trailer is much earlier on than the poster. This could be months - even a year in advance. Therefore I simply state the season of release 'Summer 2015', unlike on my poster where there is a specific date. The poster is released towards the release of cinema screenings and emphasises the film and its release. Making audiences aware of the film yet again, and prepare to go to the cinema to view it - after all that anticipation! 

There are lots of similarities in this campaign, production companies are the same throughout, appearing on both magazine and poster. I use the same image of my central protagonist, keeping my fonts the same, billing, web address and colour schemes. This is so that they all combine to my main product and advertise in the same manor.