EVALUATION - Conventions Of Real Media Products (Teaser Trailers)

For my A2 media project, as part of my marketing campaign I had to create a taser trailer to combine with a poster and magazine front cover for the horror genre. Before starting I had to do major research into conventions of real media text to make sure my campaign was as authentic as possible.

Here is a sample of the research I had done into conventions of teaser trailers:

Teaser vs Theatrical

I began by watching a number of teaser trailers online, and compared them to their theatrical versions, which gave me an idea of the differences in terms of editing pace, content and structure for each trailer.

The first trailers I looked at were 'Fast & Furious 6', and 'The Dictator'. Both of which are big budget Hollywood productions. As I noticed the differences in teaser trailers to theatrical, I noted the differences and similarities to make clear which conventioneer belonged to each trailer. 

Teaser Trailer Comparison

By looking at a series of trailers and big game spots from a variety of genres, I saw the differences in camera work, editing and sound. When it came to preparing my own trailer, I used the research on the trailers and used conventions which were appropriate for my teaser trailer 'Fractured'. As you can see below my trailer includes production companies relating to the horror genre, a release date, and separate tag lines. I also used the conventions of fat pace editing mixed in a montage sequence to build up suspense and tension.

Here is my finished teaser trailer: