EVALUATION - What have I learnt through audience feedback?

Through the entirety of my research, I had conducted several questionnaires and focus groups to help me find out certain points regarding audience, and what they expect on different conventions of media texts.

Here are my two questionnaires regarding posters and magazines:

Magazine Questionnaie
Poster Questionnaire

Decisions made on my poster was vastly determined by my questionnaires and what audiences expect to see. For example I created a focus group to see which of my several magazine names sounded most authentic. I asked my peers to score each name out of 10 - this persuaded me which name to choose, and I felt confident that this magazine name would be suitable to use, and thinking ahead - thinking if a film fanatic would see my magazine name in a shop and pick it up.

Regarding my marketing campaign, the teaser trailer, magazine front cover and poster - each decision about the different elements that made up each component was decided with the help of audiences, and what they expect.

For my magazine front cover, I decided to use a colour scheme that complimented each element of the cover, for example emphasising certain words in specific colours so that the audience will recognise its significance. 

Here are a few examples: 

After playing around with several colour schemes, and using my peers n the focus group, a unanimous decision was made on my final draft in relation to genre, and what looked appropriate for the style of magazine. 

My focus group was also relevant for my poster, deciding on weather reviews were effective and if they represented the genre. As posters in similar films had reviews with five stars or excellent phrases from well-known critics. The groups and I had decided to use reviews - from magazines and websites. However without discussing this with the focus group, I may have chosen the wrong quotes to say, if any at all. 

Here is what my poster looked like without the reviews:

My final part of my marketing campaign was the teaser trailer, I had decided to separate my billing into two separate shots. This was following similar trailers in the genre that had dine this. Bringing up the idea to my focus group gave me the reassurance that this is what they would expect to see as an audience, and that it would be effective in my teaser trailer. 

Here are my two separate billing shots: 

Not only did I include two separate shots of my billing, I also put a release date with social media connotation. Audiences said that they noticed reference to social media in modern film, therefore when brought up to my focus group we decided that it would be right to include this. 

This is shown with the 'Hashtag' in reference to Twitter: 

After the completion of each third of my campaign, I then came back to my focus group to get their feedback regarding audience, and weather I had created a unified campaign. I needed to find out what elements worked, and if it stood up against real media texts. Questions like, 'does my poster represent it's genre?', and 'What elements of my magazine can you see?'. Each response would confer my success in completing a unified marketing campaign for a film.  

The feedback I received are as follows:

Poster, the majority of the elements were spot on - the use of reviews, film name and billing were noticeable and audiences would be able to spot the genre. 

Magazine, all the elements match the real media text with the use of cover lines, banners and a large dominant image of a star.

Finally my trailer, again like my poster - following the same pattern as existing pieces from the genre. My choice of music, dialogue, lighting and camera shots all represent the genre and together with my magazine and poster, complete a successful; unified marketing campaign.