EVALUATION - Using media technologies in the construction and research, planning and evaluation

My campaign is presented in the form of a blog (Blogger, Google). At the start of my journey I had to set up and create accounts for Blogger, Sound Cloud, and Youtube. By doing so I was able to upload sound files, images and and video clips needed .

By blogging my research and planning rather than a written version makes the experience more immersive not only for myself, but anyone else viewing my posts. There are online advantages to using a blog, for example being able to upload images and sounds - to show my ongoing progress. Enabling myself to keep organised and making my research tasks easier to manage.

Whilst editing my teaser trailer on software called 'Avid', I was able to arrange every shot taken into separate 'bins' on screen before dragging them into the editing section.

To create my tag lines and billing, I used Adobe's Photoshop - this enabled to to crop, change colour and move around any images and typings that needed to be put in a certain place to look authentic. I used tools like the magnetic lasso, this enabled my to crop round images with young edges easily,  the eye dropper tool to make coloured the same from one spot to another - and the ability to fill spaces with different colours. Once these images were made and saved, I then dragged them into Avid and used special effects to make them fade in and out, and appear on screen with sound effects - these were taken from the BBC Sound Effects Library.

This is part of the toolbox on Photoshop, with the lasso tool selected.

Whilst editing my poster, I had to merge every layer onto one - therefore when I had my final piece each element was stuck and cannot move. This then made it easy to align everything to make it look picture perfect, and finished. I highlighted which layers I wanted to merge before finally clicking the button for them to do so.

Using the bins made my editing process easier and beneficial to recognising the right shots and the correct images. Each shot was carefully labeled and then selected regarding the label - making the process run smoother making fewer mistakes. I took the shots which matched my storyboard and running order, therefore having my 'bin' organised was essential. The multi-track feature allowing me to layer all my shots with their effects and music - then carefully edited together.  Having any titles on separate layers.

Here are screen shots of certain elements of the Avid editing software - the first being a bin of my shots, the second being my sound clips, followed by my layering tracks and my bin selection.

 The final image is what Avid looks like with all my bins selected, you can see all the elements of the editing software.

Upon deciding on music tracks, I used Spotify and Adobe Auditions to cut down any unnecessary parts of the track.  On a certain track I even took the beginning, and end of the track to used in different parts of the trailer - implementing fades to bring the music in and out where required. By using this modern technology, this gave me a huge advantage to make my trailer as realistic as one from Hollywood.

All this modern technology helped me create a marketing campaign to the best of my ability, and gave me an isight to Hollywood and production stages of creating a campaign.