EVALUATION - Conventions Of Real Media Products (Poster)

My other third of the campaign was to create a poster. As a starter I looked at a variety of different posters from all genres to get an understanding of the different conventions used ranging from Romantic Comedies to Horror - finding a pattern of conventions that appeared on almost every poster ranging from billing, dominant central image, and stars names.

 Here is a link to posters which I had analysed from a number of genres:

Poster Analysis


Using all the conventions found in my research, I will be using to make my poster look 100% genuine. As I created a horror campaign, I looked at many horror posters to make note of the conventions, colour schemes and fonts used. Therefore when it came to editing my poster, I knew exactly what colours to use and what type of fonts would be appropriate. I took reviews from other magazines like 'Empire' to see what type of language and snappy comments are used, as a result I put four different reviews on my poster. 

A poster that inspired my own design and layout was 'The Lords Of Salam'
You will be able to see the similarities between this and my very own.

At various stages of my editing process, I chopped and changed the style and layout of the poster. My central dominant image is of my central protagonist, and have disguised his face and body to give him a more eerie look. 

 Once I put my cover lines in, I was able to change the font colour  to fit the colour scheme and then move my stars and film name. 

 Once everything was in place, I was able to fiddle with the colours and add different effects ti make certain elements stand out over others. For example the use of red to emphasise a word or phrase - even film names

 Here is my finished and flattened poster